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Feature Comparison Table

Unlike platforms that show you what happened yesterday, New Intel shows you what's rising right now - with momentum scores that tell you exactly when to act.

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Capability
Use Cases
Trend Detection
Competitor Intel
Crisis Alerts
Content Ideas
Influencer Marketing
Predicted Spend
Self-Serve Pricing
Time to Value
Brandwatch
Generic categories
"React to trends"
Basic SOV
Monitor sources
Calendar tools
Separate (Paladin)
No
No
Weeks
Meltwater
Generic categories
Basic AI
Media focus
Media alerts
No
Separate (Klear)
No
No
Weeks
Sprinklr
Unified CXM
Limited
Limited
Yes
Unlimited
No
No
No
Months
New Intel
7 specific modules
Velocity scoring (10-point)
Creator tracking + Predicted Spend
AI spike detection + Actions
AI campaign generation
Native 400M creators
Monitor sources
Yes
2 minutes
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Daily monitoring across websites, ads,
and social - every competitor, every night
Instant alerts for price changes, ad surges,
campaign launches, and viral spikes
8am briefing - actionable intelligence
before your team's first meeting
400M creators connected - from
insight to campaign brief in one click