Campaign Detection

Spot their campaign.
Launch day.

When multiple creators start posting about the same brand with the same hook, it's not a coincidence — it's a campaign. New Intel detects this pattern automatically and alerts you within hours of launch.

Campaign Detection
Generate response brief
Detected pattern
Audience overlap
Counter move

Campaign detected

LIVE
Brand Kove
@alexfitdaily
@maya.moves
@coachdaniel
@wellnessbyliv
Pattern locked
Confidence 0% High certainty
Creators detected 0 48h window
Estimated reach 0M Still rising
Suggested counter-response ready Launch a competing hydration message within 24 hours.
Detected creators
18 creators · 48h window
@alexfitdailyTikTok · “morning reset” hook matched
1.2M
@maya.movesInstagram · hydration placement detected
840K
@coachdanielYouTube · repeated product angle
620K
Shared signals
Morning routine0%
Hydration angle0%
Audience overlap0%
Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
What triggers a detection

01

3+ creators posting about the same brand within 48 hours

02

Repeated hooks, hashtags, or product placements

03

Coordinated timing and audience overlap

04

Matching creative angles across different creators

Start 7-day Free Trial
What's in the alert

Every detection arrives with: creator count, estimated total reach, the common hook or message, audience demographics being targeted, and a suggested counter-response — delivered as a ready-to-launch campaign brief in your inbox.

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

Start Free Trial
Influencer Watch List
All
Instagram
TikTok
YouTube
Add creator
Live activity LIVE Captured in the last hour
@maya.movesInstagram Story · 2h
Saved
Featured a competitor product in her latest haul.
12.4K 1.9K 3.1% ER
@alexfitdailyTikTok Reel · 4h
Morning routine with a new product placement.
48.1K 6.2K 7.4% ER
Latest posts 18 today
@wellnessbylivInstagram Story · competitor tag · 12m ago
1.5M
@runwithnoahTikTok Reel · brand mention · 40m ago
910K
@grwm.jennaInstagram Reel · going viral · 1h ago
730K
@coachdanielYouTube post · gym routine · 2h ago
620K
Watch list
Maya Moves@maya.moves · Instagram
840K
Alex Fit@alexfitdaily · TikTok
1.2M
Liv Wellness@wellnessbyliv · Instagram
1.5M
Coach Daniel@coachdaniel · YouTube
620K
Noah Run@runwithnoah · TikTok
910K
0Posts today
0Stories saved
0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

Start Free Trial
Campaign Generator
Draft
Scheduled
Generate campaign

Campaign generated

READY
Campaign · Quiet Luxury Spring · built from your top insight in one click
Creators shortlisted0
Estimated reach0M
Suggested budget$0K
Everything prepared for you
TikTok Reel 3-part styling series Understated luxury 15–20s clips
BriefWritten
CreatorsShortlisted
ContentDrafted
LaunchReady
24 creators, briefed and readyApprove to push the full campaign live
Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

Start Free Trial
Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp