Creator Activation

The feature no other consumer intelligence tool has.

From any insight - a trend, a crisis, a competitor move - discover relevant creators from 400M profiles. Filter, shortlist, activate. No separate tool.

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Watch Demo
Creator Activation
Matched
Contacted
Activated
Activate all
Matched from your insights LIVE Ranked by fit
Creator
Followers
Fit
Maya Moves@maya.moves
840K
94%fit
Activated
Alex Fit@alexfitdaily
1.2M
91%fit
Activated
Liv Wellness@wellnessbyliv
1.5M
88%fit
Activated
Coach Daniel@coachdaniel
620K
84%fit
Activated
Noah Run@runwithnoah
910K
80%fit
Activated
Jenna Ray@grwm.jenna
730K
78%fit
Activate
Linda Snow@lindansnow
540K
75%fit
Activate
David Johnson@davidjohnson
410K
71%fit
Activate
Creators matched
0
▲ est. reach 0M combined
Fit by signal
Audience overlap0%
Engagement quality0%
Brand safety0%
Activate 48 creatorsOne click to launch in IMAI
Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
Example Outputs

01

Every other CI tool ends at the dashboard.
‍Brandwatch, Meltwater, Sprinklr - they give you a chart and a CSV. You export it, email your influencer team, wait for them to log into a different platform

02

New Intel connects consumer intelligence to creator activation.
One click from insight to influencer outreach.

Generate Ideas from Your Data   →

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Listen
Predict
Execute

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Influencer Watch List
All
Instagram
TikTok
YouTube
Add creator
Live activity LIVE Captured in the last hour
@maya.movesInstagram Story · 2h
Saved
Featured a competitor product in her latest haul.
12.4K 1.9K 3.1% ER
@alexfitdailyTikTok Reel · 4h
Morning routine with a new product placement.
48.1K 6.2K 7.4% ER
Latest posts 18 today
@wellnessbylivInstagram Story · competitor tag · 12m ago
1.5M
@runwithnoahTikTok Reel · brand mention · 40m ago
910K
@grwm.jennaInstagram Reel · going viral · 1h ago
730K
@coachdanielYouTube post · gym routine · 2h ago
620K
Watch list
Search creators
Maya Moves@maya.moves · Instagram
840K
Alex Fit@alexfitdaily · TikTok
1.2M
Liv Wellness@wellnessbyliv · Instagram
1.5M
Coach Daniel@coachdaniel · YouTube
620K
Noah Run@runwithnoah · TikTok
910K
0Posts today
0Stories saved
0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Campaign Generator
Draft
Scheduled
Generate campaign

Campaign generated

READY
Campaign · Quiet Luxury Spring · built from your top insight in one click
Creators shortlisted0
Estimated reach0M
Suggested budget$0K
Everything prepared for you
TikTok Reel 3-part styling series Understated luxury 15–20s clips
BriefWritten
CreatorsShortlisted
ContentDrafted
LaunchReady
24 creators, briefed and readyApprove to push the full campaign live
Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

The data and filters help narrow options fast and understand which influencers truly fit a brand.
Rachel Klein
Head of Design, Bexley Home
Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.
James Whitfield
Influencer Director, Harlow & Co.
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Sofia Alvarez
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.
Sarah Jenkins
VP Marketing, GlowUp Beauty
No more guessing. We now have a data-backed blueprint for every brief. It's the bridge from raw data to winning campaigns.
Sean M
Influencer Marketing Coordinator
New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."
Elena Rodriguez
Creative Strategy Lead
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Olivia Rhye
Head of Design, Layers
Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp
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Understand your market - before your competitors do
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