Crisis Management

Detect the crisis before it becomes a headline.

NewIntel alerts you the moment sentiment spikes, a negative narrative emerges, or a creator posts something damaging - so you can respond in hours, not days.

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Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
The  
‍Problem

By the time a crisis appears on your radar, it's already trending. Teams scramble, responses are slow, and damage compounds.

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How New Intel Solves It

AI-powered spike detection identifies unusual activity vs. historical baselines

Multi-channel alerts (email, Slack, custom integrations) the moment a crisis signal appears

Instant context: who's driving it, which platform, what sentiment, how fast it's spreading

One-click access to 400M creators to activate trusted voices and counter narratives fast

Who Uses This

Insights & analytics teams at CPG, beauty, and fashion brands

Market research agencies serving multiple clients

Product teams validating concepts pre-launch

Key Features Used

Brand managers

CMOs

Marketing teams at consumer brands

Listen
Predict
Execute

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Built Differently

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Built Differently

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp
"We detected a packaging complaint trend on Tuesday, activated 12 creators by Thursday, and turned negative sentiment positive within 7 days."

Anika Müller
Marketing Director, NovaHaus

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The data and filters help narrow options fast and understand which influencers truly fit a brand.
Olivia Rhye
Head of Design, Layers
Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.
Sarah Jenkins
VP Marketing, GlowUp Beauty
No more guessing. We now have a data-backed blueprint for every brief. It's the bridge from raw data to winning campaigns.
Sean M
Influencer Marketing Coordinator
New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."
Elena Rodriguez
Creative Strategy Lead
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Olivia Rhye
Head of Design, Layers
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