Master competitive
intelligence.

Every move your competitors make. Every conversation about your brand. Tracked overnight, analyzed by AI, and delivered to your inbox by 8am - with a clear read on what it means and what to do next.

Instant alerts for high-priority changes
Daily AI briefing at 8am
No manual research. No missed moves
Weekly strategy summary every Sunday
Instant alerts for high-priority changes
Daily AI briefing at 8am
No manual research. No missed moves
Weekly strategy summary every Sunday
Trusted by big companies:
Activity
Sentiment
Market
Activity
Sentiment
Market
Dashboard
Inbox4
Influencer Workspace
Media Workspace
Insights & Reports
Insights Hub
Top Trending
Reports History
Resources
Admin
Chloe James
Live Creator Activity
LIVE MARKET VIEW
PostsANDCreatorsORAI insights
All 68,318 Instagram 3,028 YouTube 784 TikTok 405
@davidjohnsonMar 29, 2024
Creator post spotted with competitor product placement and fast engagement.
15022
@lindansnowMar 29, 2024
Outdoor launch content is gaining traction across lifestyle audiences.
10192
@emilyrobertsMar 29, 2024
Night campaign visuals are being reused by multiple creators this morning.
8220
Total posts0K
Influencers0K
Engagement0M
SentimentANDLanguageORMarkets
Total sentimentComments analyzed
Positive
0
Neutral
0
Negative
0
Language distributionPosts / EMV
445
LanguagePostsEMVPlatforms
English3604.7M
German186M
Swedish121.1M
Italian8510K
BudgetANDSignalsORCreators
Estimated budget$0M
Earned media value0M
Signal volume by dimensionTikTok / YouTube
FAQ gaps
Purchase intent
Engagement quality
Creator budgetCreators / spend
Jan
Feb
Mar
Apr
May
Master competitive
intelligence.

Track every move in real-time. Get a daily AI briefing delivered to your inbox with precise insights and recommended next steps.

Activity
Sentiment
Market
Activity
Sentiment
Market
Dashboard
Inbox4
Influencer Workspace
Media Workspace
Insights & Reports
Insights Hub
Top Trending
Reports History
Resources
Admin
Chloe James
Live Creator Activity
LIVE MARKET VIEW
PostsANDCreatorsORAI insights
All 68,318 Instagram 3,028 YouTube 784 TikTok 405
@davidjohnsonMar 29, 2024
Creator post spotted with competitor product placement and fast engagement.
15022
@lindansnowMar 29, 2024
Outdoor launch content is gaining traction across lifestyle audiences.
10192
@emilyrobertsMar 29, 2024
Night campaign visuals are being reused by multiple creators this morning.
8220
Total posts0K
Influencers0K
Engagement0M
SentimentANDLanguageORMarkets
Total sentimentComments analyzed
Positive
0
Neutral
0
Negative
0
Language distributionPosts / EMV
445
LanguagePostsEMVPlatforms
English3604.7M
German186M
Swedish121.1M
Italian8510K
BudgetANDSignalsORCreators
Estimated budget$0M
Earned media value0M
Signal volume by dimensionTikTok / YouTube
FAQ gaps
Purchase intent
Engagement quality
Creator budgetCreators / spend
Jan
Feb
Mar
Apr
May
Live Creator Activity
LIVE
Activity
Sentiment
Market
Posts0K
Creators0K
Engage0M
Trending nowSwipe
@davidjohnson2h ago
15K92K
@lindansnow3h ago
10K44K
@emilyroberts4h ago
8.2K27K
@sofia.alvarez5h ago
42K1M
@jameswhitfield2h ago
9.1K51K
@emma.larsson3h ago
28K640K
@danielbrooks6h ago
5.2K19K
@marcusreedRising1h
Full review dropped this morning and sentiment is climbing fast.
6.4K51031K
@rachelklein2h
Story mentions spiked in the last hour across the launch hashtag.
12K1.1K58K
@priyanair2h
Unboxing series is driving a steady lift in profile visits today.
28K1.9K640K
@tomhale3h
New reel is outpacing last week's post on saves and shares.
7.8K82036K
Total sentiment445 analyzed
Positive
0
Neutral
0
Negative
0
Language distributionPosts
445
English360
German18
Swedish12
Italian8
Recent commentsLive
@emilyroberts
Obsessed with this launch, the quality looks unreal.
@sofialopez
Been comparing it to the competitor all week honestly.
@marcus.b
Where can I buy this in Europe? Need it now.
Estimated budget$0M
Earned media value$0M
Signal volumeTikTok / YouTube
FAQ gaps
85
Purchase intent
83
Engagement
74
Creator budgetCreators / spend
Jan
Feb
Mar
Apr
May
The market decides things about your brand every single day.

Your competitors launch. Your customers complain. Journalists write. Creators post. Narratives form. Prices shift. And most of it happens between the hours you're not watching - which, realistically, is most of them.

New Intel watches.
You decide.

Our AI reads every competitor site overnight, analyzes every active ad, and catches influencer campaigns the moment they launch - delivered to your inbox before your first meeting, with a clear read on what changed, why it matters, and what to do next.

Start 7-Day Free Trial
Trusted by brands who move faster.
See what’s
about to win
Identify rising trends while they’re still underpriced, before brands flood them.
Start Free Trial
Know when
to act
Every trend comes with a clear timing signal - enter early, scale at peak, or skip before it’s saturated.
Start Free Trial
Turn trends into campaigns instantly
From any trend, discover the right creators and launch within minutes - not weeks.
Start Free Trial
How New Intel works

01

Step

You add
your competitors

Add any brand via URL or social handle. Monitoring starts instantly.

Try Free
Website Monitoring
Changes
Pricing
Messaging
Add site
Most changes this week LIVE 42 pages tracked
1
Adidas
24
+6
2
Nike
18
+3
3
Puma
13
-1
4
Under Armour
9
+2
5
Reebok
6
-2
Change velocitylast 6 weeks
Changes detected this week
0
▲ up 6 vs last week
By type
Pricing changes0+2
Messaging0+1
Product & launches0-1
New promos0+3
We re-check every tracked page every few minutes.

02

Step

New Intel monitors
them every day

Our AI automatically tracks websites, ads, and influencers. Zero manual effort required.

Try Free
Audience & Sentiment
Sentiment
Emotion
Language
Export
Positive sentiment by platform LIVE Last 7 days
1
TikTok
71%
+5
2
Instagram
64%
+2
3
YouTube
58%
+1
4
X
44%
-3
5
Reddit
39%
-2
Positive mentionslast 6 weeks
Positive sentiment
0%
▲ up 4 pts vs last week
Sentiment breakdown
Neutral38%-3
Negative1%-1
Total mentions0+52
Languages6+1
Sentiment is scored across every platform in real time.

03

Step

You get a
morning briefing

Every morning at 8am: A clear, organized summary of everything that changed overnight.

Try Free
Morning Briefing
Today
Yesterday
Week
Share
What changed overnight DELIVERED 8:00 AM Tuesday
Adidas cut prices 20% and rewrote their homepagePositioning shift toward performance — counter suggested
2h ago
Nike launched a new TikTok campaign12 creators posted in 48h — est. reach 6.4M
5h ago
Your sentiment rose 4 pointsDriven by product-drop excitement across TikTok
overnight
Rising pricing objections detectedUp 9% this week — worth addressing publicly
1h ago
Launch a counter-value message within 24hFull brief and creator shortlist ready to go
now
Updates overnight
0
2 need action today
Summary
Competitor moves2
Brand & alerts2
Sentiment shift+4 pts
Actions ready1
Delivered to your inbox every morning at 8:00.

04

Step

You decide
what to do

Move from data to action. Every insight includes a strategic recommendation to help you lead the market.

Try Free
AI Insights
Findings
Themes
Actions
Export
Key findings AI GENERATED 5,381 comments

Winning themes: short-form video tutorials and GRWM content drive the most engagement — authentic, step-by-step creator posts win.

Sentiment: 60.6% positive indicates a highly favorable audience response, with minimal negativity (1.3%).

TikTok dominates: 5 of the 5 top-performing posts (up to 9.7M engagements) — Instagram has volume but lower engagement.

Geographic trends: engagement is concentrated in Denmark and Spain — strong global reach worth localizing for.

Recommended move: brief creators on GRWM-style content using trending hashtags to compound reach this week.

Comments analyzed
0
across TikTok & YouTube
At a glance
Positive sentiment60.6%+4
Top post reach9.7M
Findings7
Regions4
Insights refresh automatically as new comments come in.
01
Listen

See what’s
about to win

Identify rising trends while they’re still underpriced, before brands flood them.

Free Trial
02
Predict

Know when
to act

Every trend comes with a clear timing signal — enter early, scale at peak, or skip before it’s saturated.

Free Trial
03
Detect

Turn trends into campaigns instantly

From any trend, discover the right creators and launch within minutes - not weeks.

Free Trial

Three layers of signal. One morning briefing.

Competitor moves, brand and audience conversations, and the strategic patterns that show you where to be next - extracted, analyzed, and delivered together.

01

Competitor signals

Every move your competitors make, captured the moment it happens.

Websites, ad platforms, influencer campaigns. The full picture of competitor activity, in one place.

02

Brand & audience signals

What the market is saying about your brand - and what your audience is actually thinking.

Sentiment is the surface. Underneath, your audience is asking questions, raising objections, and signaling intent. We extract all of it.

03

Strategic signals

Patterns and trends that tell you where the market is heading - and where you should be positioned.

Beyond what's happening today. The trends rising before they peak, and the creative patterns winning right now.

What New Intel tracks.

Everything your competitors do - organized, analyzed, and delivered to you daily.

What New Intel tracks.

Everything your competitors do - organized, analyzed, and delivered to you daily.

Try Free
Explore All Modules
How New Intel
Keeps You Informed

Three delivery modes - so you always get the right information at the right time:

Instant Alerts

Sent immediately when something urgent happens - a competitor drops their price, a campaign launches, a keyword gets mentioned, or a creator post goes viral. No waiting for the morning.

Daily Briefing

Every morning at 8am, a clean email summary of everything that changed overnight — grouped by competitor, with AI explanations and recommended actions. Your competitive edge, before your first coffee.

Weekly Strategy

Every Sunday, a strategic narrative per competitor: what they did this week, what direction it suggests, and exactly how you should respond. Written by AI, grounded in real data.

See a Sample Briefing

Instant Alerts

Sent immediately when something urgent happens - a competitor drops their price, a campaign launches, a keyword gets mentioned, or a creator post goes viral. No waiting for the morning.

Daily Briefing

Every morning at 8am, a clean email summary of everything that changed overnight — grouped by competitor, with AI explanations and recommended actions. Your competitive edge, before your first coffee.

Weekly Strategy

Every Sunday, a strategic narrative per competitor: what they did this week, what direction it suggests, and exactly how you should respond. Written by AI, grounded in real data.

See a Sample Briefing
Instant alerts

Immediate notifications for urgent changes - price drops, viral mentions, or new launches.

7-Day Free Trial   →
Keyword Alerts
All
Mentions
Spikes
Add keyword
Alerts today
0
+38% vs yesterday
Priority spikes
0
need attention now
LIVE
“price drop” 0 “your brand” 0 “competitor X” 0 “out of stock” 0 “restock” 54
Live alerts Instant, each with a one-line AI reason
“price drop”TikTok · 3m agoPositive
“Just saw the new price drop, finally affordable — buying today.”
Why it matters: Purchase-intent spike tied to your pricing keyword. Reach is climbing fast.
“your brand”Instagram · 8m agoNeutral
“Anyone know when the new collection actually restocks?”
Why it matters: Recurring availability question — an FAQ gap worth addressing publicly.
“competitor X”YouTube · 15m agoNegative
“Switched from competitor X, their quality really dropped this year.”
Why it matters: Competitor dissatisfaction — a switching moment you can win.
Daily briefing

Your morning edge. A clean summary of the last 24 hours, grouped and analyzed.

7-Day Free Trial   →
Daily Briefing
Today
Yesterday
Open inbox

Good morning

DELIVERED 8:00 AM
Tuesday · here’s what changed overnight while you were away.
Competitor moves
Adidas cut prices 20% and rewrote their homepagePositioning shift toward performance — counter suggested
2h ago
Nike launched a new TikTok campaign12 creators posted in 48h — est. reach 6.4M
5h ago
Brand & alerts
Your sentiment rose 4 pointsDriven by product-drop excitement across TikTok
overnight
Rising pricing objections detectedUp 9% this week — worth addressing publicly
1h ago
Recommended actions
Launch a counter-value message within 24hFull brief and creator shortlist ready to go
now
Reply to the top pricing-objection thread1.2K impressions and climbing — a quick public answer caps it
2h left
Changed overnight
0
grouped, analyzed, and prioritized for you
0Alerts
0Actions
Next briefing tomorrow, 8:00 AM · weekly strategy every Sunday
Read full briefing
Weekly strategy

Every Sunday: A strategic narrative of the week’s moves and exactly how you should respond.

7-Day Free Trial   →
Competitive Benchmarking
Engagement
Reach
Ad activity
Export
This week’s leaderboard LIVE Share of engagement
1
Nike
28.4%
+3
2
Your brand
24.1%
+1
3
Puma
18.7%
-2
4
Under Armour
15.2%
+2
5
Reebok
13.6%
-4
Your engagementlast 6 weeks
Your rank this week
#0 of 5
▲ up 1 spot vs last week
Your metrics
Engagement rate0+0.4
Reach (M)0+2.1
Active ads0+34
Creators0-3
Delivered as a clean benchmark every Monday morning.
Insight alone isn't enough. You need the action too.

Data is just the beginning. New Intel turns intelligence into action, connecting every insight to a ready-to-launch campaign.

Competitor dropped their price

Their campaign launches

A creator posts about your brand unexpectedly

AI tells you what it likely means

you see it immediately

you're alerted instantly

recommended response in your inbox.

campaign brief with better creator shortlist ready to go.

you can respond while it's still live.

Start 7-day Free Trial

One platform.
One click from insight to activation.

Competitor dropped their price

AI tells you what it likely means

recommended response in your inbox

Their campaign launches

you see it immediately

campaign brief with better creator shortlist ready

A creator posts about your brand unexpectedly

you're alerted instantly

you can respond while it's still live

Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp
Not just monitoring.
Monitoring + AI analysis + action.

Unlike platforms that show you what happened yesterday, New Intel shows you what's rising right now - with momentum scores that tell you exactly when to act.

Whether it's your competitor's next move or a rising conversation about your brand - you see it first."

Most tools stop at the data.
You get a dashboard of changes with no context
You export CSVs and schedule meetings to decide what it means
By the time you react, the competitor's move is already working
New Intel goes further:
Every change comes with an AI explanation: what changed, why it matters, what to do
Instant alerts for high-priority events — no waiting for morning
Weekly strategy narrative — not just data, but direction
Native connection to IMAI's 400M creator database — insight to campaign in one click