Weekly analysis of top 50 posts by engagement across all monitored brands

AI classifies content by format: UGC confession / retail moment / milestone / tutorial / testimonial / challenge / giveaway

Engagement-weighted format ranking — see what's actually working this week, not last quarter

Hook extraction: the opening patterns from top 20 posts → pattern recognition → hook library
Winning themes: topics and angles driving above-average engagement in your category

You select: campaign goal (awareness / engagement / conversion) + platform (TikTok / Instagram / YouTube)

New Intel pulls current winning formats, hook patterns, and competitor data

Claude returns a ready-to-brief creative concept: hook, format, platform, message angle, reference example

Render as structured card — regenerate or adjust inputs

Export as PDF to send to your creative team or directly to an influencer

You input: campaign goal, target audience, total budget, preferred platforms

New Intel pulls data from creative insights, keyword trends, competitor campaign patterns, and current benchmarks

Claude builds a full campaign brief: hook, format, hashtag strategy, timing recommendation, creator tier breakdown, budget split

Creator shortlist: ranked by predicted CPE fit, with handle, followers, category, and estimated cost

One click to push the entire brief to IMAI's Influencer Marketing workspace and begin outreach