Creative Intelligence & Campaign Generator

Turn competitive intelligence into a ready-to-launch campaign.

New Intel analyzes what's winning across your brand and competitors - then generates AI creative briefs and full influencer campaign plans, with a ranked creator shortlist ready to activate via IMAI.

Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
Creative Intelligence

Weekly analysis of top 50 posts by engagement across all monitored brands

AI classifies content by format: UGC confession / retail moment / milestone / tutorial / testimonial / challenge / giveaway

Engagement-weighted format ranking — see what's actually working this week, not last quarter

Hook extraction: the opening patterns from top 20 posts → pattern recognition → hook library
Winning themes: topics and angles driving above-average engagement in your category

Content Brief Generator

You select: campaign goal (awareness / engagement / conversion) + platform (TikTok / Instagram / YouTube)

New Intel pulls current winning formats, hook patterns, and competitor data

Claude returns a ready-to-brief creative concept: hook, format, platform, message angle, reference example

Render as structured card — regenerate or adjust inputs

Export as PDF to send to your creative team or directly to an influencer

Influencer Campaign Generator

You input: campaign goal, target audience, total budget, preferred platforms

New Intel pulls data from creative insights, keyword trends, competitor campaign patterns, and current benchmarks

Claude builds a full campaign brief: hook, format, hashtag strategy, timing recommendation, creator tier breakdown, budget split

Creator shortlist: ranked by predicted CPE fit, with handle, followers, category, and estimated cost

One click to push the entire brief to IMAI's Influencer Marketing workspace and begin outreach

The Loop

Watch competitors

AI tells you what it likely means

generate a brief that counters it

generate a brief that counters it

The full cycle from competitive intelligence to campaign activation — without switching tools.

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Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Built Differently

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Built Differently

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp