Why New Intel

Other tools give you a dashboard. New Intel tells you what to do.

Competitive intelligence tools show you data. New Intel adds AI analysis, recommended actions, and a direct connection to creator activation — so insight becomes action before the moment passes.

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The Problem with Most Competitive Tools:
  • They don't connect to influencer marketing — so you need another tool to respond
  • You export the data, schedule a meeting, and debate next steps
  • By the time you react, the competitor's move is already working
  • They don't connect to influencer marketing — so you need another tool to respond
New Intel is Built Differently:
  • Every detected change comes with AI analysis: what changed, why it matters, what to do
  • Instant alerts for high-priority events — no waiting
  • Weekly strategic narrative, not just weekly data dumps
  • Native IMAI integration — from 'competitor launched a campaign' to 'your counter-campaign is briefed' in one workflow
Feature Comparison Table

Unlike platforms that show you what happened yesterday, New Intel shows you what's rising right now - with momentum scores that tell you exactly when to act.

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Capability
Use Cases
Trend Detection
Competitor Intel
Crisis Alerts
Content Ideas
Influencer Marketing
Predicted Spend
Self-Serve Pricing
Time to Value
Brandwatch
Generic categories
"React to trends"
Basic SOV
Monitor sources
Calendar tools
Separate (Paladin)
No
No
Weeks
Meltwater
Generic categories
Basic AI
Media focus
Media alerts
No
Separate (Klear)
No
No
Weeks
Sprinklr
Unified CXM
Limited
Limited
Yes
Unlimited
No
No
No
Months
New Intel
7 specific modules
Velocity scoring (10-point)
Creator tracking + Predicted Spend
AI spike detection + Actions
AI campaign generation
Native 400M creators
Monitor sources
Yes
2 minutes
How New Intel
Keeps You Informed

Three delivery modes - so you always get the right information at the right time:

vs Brandwatch
vs Meltwater
vs Sprinklr
New Intel
7 specific modules with inputs, AI analysis, outputs
400M creators native to platform (built on IMAI engine)
AI recommends actions: campaigns, creators, briefs
Self-serve from $149/mo
Live in 2 minutes
Brandwatch
Generic use cases ("Market Research," "Brand Management")
Paladin influencer tool bolted on (separate workflow)
Dashboards show what happened, not what to do next
Enterprise pricing only ($800–$2K/mo)
6-week onboarding
New Intel
7 specific modules with inputs, AI analysis, outputs
400M creators native to platform (built on IMAI engine)
AI recommends actions: campaigns, creators, briefs
Self-serve from $149/mo
Live in 2 minutes
Brandwatch
Generic use cases ("Market Research," "Brand Management")
Paladin influencer tool bolted on (separate workflow)
Dashboards show what happened, not what to do next
Enterprise pricing only ($800–$2K/mo)
6-week onboarding
New Intel
7 specific modules with inputs, AI analysis, outputs
400M creators native to platform (built on IMAI engine)
AI recommends actions: campaigns, creators, briefs
Self-serve from $149/mo
Live in 2 minutes
Brandwatch
Generic use cases ("Market Research," "Brand Management")
Paladin influencer tool bolted on (separate workflow)
Dashboards show what happened, not what to do next
Enterprise pricing only ($800–$2K/mo)
6-week onboarding
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Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

The data and filters help narrow options fast and understand which influencers truly fit a brand.
Olivia Rhye
Head of Design, Layers
Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.
Sarah Jenkins
VP Marketing, GlowUp Beauty
No more guessing. We now have a data-backed blueprint for every brief. It's the bridge from raw data to winning campaigns.
Sean M
Influencer Marketing Coordinator
New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."
Elena Rodriguez
Creative Strategy Lead
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Olivia Rhye
Head of Design, Layers
Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp
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Understand your market - before your competitors do
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Product
Capabilities
Competitor Website MonitoringPaid Ads IntelligenceInfluencer Watch ListKeyword AlertsCampaign DetectionCompetitive BenchmarkingBrand Intelligence & SentimentTrend Discovery
Action & activation
AI Content SuggestionsCreator ActivationCreative IntelligenceCampaign GeneratorDaily Briefing
Solutions
By use case
Market ResearchBrand ManagementCrisis Management
By function
Content MarketingInfluencer MarketingPR & Communications
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