Why New Intel

Other tools give you a dashboard. New Intel tells you what to do.

Competitive intelligence tools show you data. New Intel adds AI analysis, recommended actions, and a direct connection to creator activation — so insight becomes action before the moment passes.

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The Problem with Most Competitive Tools:

They don't connect to influencer marketing — so you need another tool to respond
You export the data, schedule a meeting, and debate next steps
By the time you react, the competitor's move is already working
They don't connect to influencer marketing — so you need another tool to respond

New Intel is Built Differently:

Every detected change comes with AI analysis: what changed, why it matters, what to do
Instant alerts for high-priority events — no waiting
Weekly strategic narrative, not just weekly data dumps
Native IMAI integration — from 'competitor launched a campaign' to 'your counter-campaign is briefed' in one workflow

Feature Comparison Table

Unlike platforms that show you what happened yesterday, New Intel shows you what's rising right now - with momentum scores that tell you exactly when to act.

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Capability

Use Cases

Trend Detection

Competitor Intel

Crisis Alerts

Content Ideas

Influencer Marketing

Predicted Spend

Self-Serve Pricing

Time to Value

Brandwatch

Generic categories

"React to trends"

Basic SOV

Monitor sources

Calendar tools

Separate (Paladin)

Weeks

Meltwater

Generic categories

Basic AI

Media focus

Media alerts

Separate (Klear)

Weeks

Sprinklr

Unified CXM

Limited

Yes

Unlimited

Months

New Intel

7 specific modules

Velocity scoring (10-point)

Creator tracking + Predicted Spend

AI spike detection + Actions

AI campaign generation

Native 400M creators

Monitor sources

Yes

2 minutes

How New Intel
Keeps You Informed

Three delivery modes - so you always get the right information at the right time:

Brandwatch

Generic use cases ("Market Research," "Brand Management")

Paladin influencer tool bolted on (separate workflow)

Dashboards show what happened, not what to do next

Enterprise pricing only ($800–$2K/mo)

6-week onboarding

New Intel

7 specific modules with inputs, AI analysis, outputs

400M creators native to platform (built on IMAI engine)

AI recommends actions: campaigns, creators, briefs

Self-serve from $149/mo

Live in 2 minutes

Brandwatch

Generic use cases ("Market Research," "Brand Management")

Paladin influencer tool bolted on (separate workflow)

Dashboards show what happened, not what to do next

Enterprise pricing only ($800–$2K/mo)

6-week onboarding

New Intel

7 specific modules with inputs, AI analysis, outputs

400M creators native to platform (built on IMAI engine)

AI recommends actions: campaigns, creators, briefs

Self-serve from $149/mo

Live in 2 minutes

Brandwatch

Generic use cases ("Market Research," "Brand Management")

Paladin influencer tool bolted on (separate workflow)

Dashboards show what happened, not what to do next

Enterprise pricing only ($800–$2K/mo)

6-week onboarding

New Intel

7 specific modules with inputs, AI analysis, outputs

400M creators native to platform (built on IMAI engine)

AI recommends actions: campaigns, creators, briefs

Self-serve from $149/mo

Live in 2 minutes

The data and filters help narrow options fast and understand which influencers truly fit a brand.

Olivia Rhye

Head of Design, Layers

Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.

Maya Netler

Influencer Director, Argania

New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.

Ido S

CEO, Freachly

The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.

Olivia Rhye

Head of Design, Layers

New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.

Olivia Rhye

Head of Design, Layers

New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.

Sean M

Influencer Marketing Coordinator

New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."

Olivia Rhye

Head of Design, Layers

By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.

Olivia Rhye

Head of Design, Layers