PR & Communications

Control the narrative.
Measure the impact.

NewIntel gives PR teams real-time visibility into media coverage, brand sentiment, and creator conversation - so you can respond fast and prove your work drives results.

PR & Communications
All
News
Blogs
Reviews
Export coverage
Recent coverage LIVE Captured in the last hour
Business of FashionPOSITIVE
Pricing pivot signals a value play in premium wellness.
Impact 42Reach 3.4M
Vogue BusinessNEUTRAL
Why quiet luxury is reshaping the activewear category.
Impact 31Reach 1.9M
Latest mentions9.9K today
WWDRetail expansion raises questions on margins · 12m ago
880K
The DrumEmployee-led content is the brand’s best channel · 34m ago
2.1M
GlossyA restraint-led relaunch critics are warming to · 1h ago
1.6M
Coverage sentiment
Positive17%$25.4M
Neutral74%$486.7M
Negative9%$3.4M
Top outlets by reach
BF
Business of FashionNews
3.4M
VB
Vogue BusinessNews
1.9M
TD
The DrumBlog
2.1M
GL
GlossyBlog
1.6M
WW
WWDNews
880K
0MTotal reach
0Avg impact
0KOutlets
Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
The  
Problem

PR teams struggle to connect their efforts to measurable outcomes, and often find out about coverage gaps or reputation issues too late.

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How New Intel Solves It

Monitor brand mentions across 1M+ journalists, media outlets, blogs, forums, and social platforms simultaneously

Track Share of Voice against competitors in editorial and earned media

Detect crisis signals early with AI-powered sentiment spike alerts

Measure campaign impact with before/after sentiment and coverage reports

Access 250K+ podcasters for earned media and partnership opportunities

Who Uses This

PR managers

Communications directors

Agency PR teams

Brand reputation leads

Key Features Used

Monitoring & Insights

Sentiment Analysis

Opportunity & Crisis Detection

Media Outlets tracking

Industry Benchmarks

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Influencer Watch List
All
Instagram
TikTok
YouTube
Add creator
Live activity LIVE Captured in the last hour
@maya.movesInstagram Story · 2h
Saved
Featured a competitor product in her latest haul.
12.4K 1.9K 3.1% ER
@alexfitdailyTikTok Reel · 4h
Morning routine with a new product placement.
48.1K 6.2K 7.4% ER
Latest posts 18 today
@wellnessbylivInstagram Story · competitor tag · 12m ago
1.5M
@runwithnoahTikTok Reel · brand mention · 40m ago
910K
@grwm.jennaInstagram Reel · going viral · 1h ago
730K
@coachdanielYouTube post · gym routine · 2h ago
620K
Watch list
Maya Moves@maya.moves · Instagram
840K
Alex Fit@alexfitdaily · TikTok
1.2M
Liv Wellness@wellnessbyliv · Instagram
1.5M
Coach Daniel@coachdaniel · YouTube
620K
Noah Run@runwithnoah · TikTok
910K
0Posts today
0Stories saved
0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Campaign Generator
Draft
Scheduled
Generate campaign

Campaign generated

READY
Campaign · Quiet Luxury Spring · built from your top insight in one click
Creators shortlisted0
Estimated reach0M
Suggested budget$0K
Everything prepared for you
TikTok Reel 3-part styling series Understated luxury 15–20s clips
BriefWritten
CreatorsShortlisted
ContentDrafted
LaunchReady
24 creators, briefed and readyApprove to push the full campaign live
Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp
"For the first time, our PR team could show leadership a direct line between our press strategy and brand sentiment improvement. That changed how we get budget."

Anika Müller
Marketing Director, NovaHaus

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