Brand Intelligence & Sentiment

Every conversation about your brand. Decoded.

New Intel listens to every mention, story, and comment about your brand - across social, creators, and press. Groups conversations by theme. Scores sentiment. Surfaces emerging narratives before they become problems.

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Brand Intelligence

Generate weekly summary

Sentiment

Themes

Momentum

Brand health · Strong

LIVE

Tracking

Nike

Positive 0%

Neutral 0%

Negative 0%

AI read: Sentiment is broad but shallow — high visibility, low conviction. Positive momentum is led by color-drop excitement, not product performance.

Total mentions 0K ▲ 12% WoW

Positive share 0% ▲ 4 pts

Earned media value $0M Still rising

AI weekly summary ready Sentiment up 4 points, driven by product drops. Watch rising pricing objections.

Rising themes

12 themes · last 24h

Color drops3.1K mentions · mostly positive

+38%

Store expansion1.4K mentions · neutral-leaning

+21%

Pricing objections820 mentions · negative

−9%

Signal strength

Purchase intent0%

Praise & advocacy0%

Objections0%

Instant alerts for high-priority changes

Daily AI briefing at 8am

Weekly strategy summary every Sunday

No manual research. No missed moves

What we benchmark

Every mention — tagged or untagged

Sentiment score, broken down by theme

Rising conversations gaining momentum

Negative spikes, before they trend

Positive moments you can amplify

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The AI read

Every morning at 8am, a paragraph written in plain language explains what changed in your brand health since yesterday. No dashboards to decode. Just a clear read on where you stand - and what conversation is about to matter most.

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Influencer Watch List

All

Instagram

TikTok

YouTube

Add creator

Live activity LIVE Captured in the last hour

@maya.movesInstagram Story · 2h

Saved

Featured a competitor product in her latest haul.

12.4K 1.9K 3.1% ER

@alexfitdailyTikTok Reel · 4h

Morning routine with a new product placement.

48.1K 6.2K 7.4% ER

Latest posts 18 today

@wellnessbylivInstagram Story · competitor tag · 12m ago

1.5M

@runwithnoahTikTok Reel · brand mention · 40m ago

910K

@grwm.jennaInstagram Reel · going viral · 1h ago

730K

@coachdanielYouTube post · gym routine · 2h ago

620K

Watch list

Search creators

Maya Moves@maya.moves · Instagram

840K

Alex Fit@alexfitdaily · TikTok

1.2M

Liv Wellness@wellnessbyliv · Instagram

1.5M

Coach Daniel@coachdaniel · YouTube

620K

Noah Run@runwithnoah · TikTok

910K

0Posts today

0Stories saved

0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Campaign Generator

Draft

Scheduled

Generate campaign

Campaign generated

READY

Campaign · Quiet Luxury Spring · built from your top insight in one click

Creators shortlisted0

Estimated reach0M

Suggested budget$0K

Everything prepared for you

TikTok Reel 3-part styling series Understated luxury 15–20s clips

BriefWritten

CreatorsShortlisted

ContentDrafted

LaunchReady

24 creators, briefed and readyApprove to push the full campaign live

Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently

The data and filters help narrow options fast and understand which influencers truly fit a brand.

Rachel Klein

Head of Design, Bexley Home

Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.

James Whitfield

Influencer Director, Harlow & Co.

New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.

Sofia Alvarez

CEO, Freachly

The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.

Olivia Rhye

Head of Design, Layers

New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.

Sarah Jenkins

VP Marketing, GlowUp Beauty

No more guessing. We now have a data-backed blueprint for every brief. It's the bridge from raw data to winning campaigns.

Sean M

Influencer Marketing Coordinator

New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."

Elena Rodriguez

Creative Strategy Lead

By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.

Olivia Rhye

Head of Design, Layers

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.

Maya Netler

Influencer Director, Argania

New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.

Ido S

CEO, Freachly

Olivia Rhye

Head of Design, Layers

New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.

Sean M

Influencer Marketing Coordinator

Sarah Jenkins

VP Marketing, GlowUp