Brand Intelligence & Sentiment

Every conversation about your brand.
Decoded.

New Intel listens to every mention, story, and comment about your brand - across social, creators, and press. Groups conversations by theme. Scores sentiment. Surfaces emerging narratives before they become problems.

Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
What we benchmark

01

Every mention — tagged or untagged

02

Sentiment score, broken down by theme

03

Rising conversations gaining momentum

04

Negative spikes, before they trend

05

Positive moments you can amplify

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The AI read

Every morning at 8am, a paragraph written in plain language explains what changed in your brand health since yesterday. No dashboards to decode. Just a clear read on where you stand - and what conversation is about to matter most.

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Built Differently

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Built Differently

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp