Daily Briefing

Everything that happened overnight.
In your inbox by 8am.

Every move your competitors made. Every conversation about your brand. Every creator mention and campaign launch - analyzed by AI overnight and delivered to your inbox as a clear, plain-language briefing before your first meeting.

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Daily Briefing

Today

Yesterday

Open inbox

Good morning

DELIVERED 8:00 AM

Tuesday · here’s what changed overnight while you were away.

Competitor moves

Adidas cut prices 20% and rewrote their homepagePositioning shift toward performance — counter suggested

2h ago

Nike launched a new TikTok campaign12 creators posted in 48h — est. reach 6.4M

5h ago

Brand & alerts

Your sentiment rose 4 pointsDriven by product-drop excitement across TikTok

overnight

Rising pricing objections detectedUp 9% this week — worth addressing publicly

1h ago

Recommended actions

Launch a counter-value message within 24hFull brief and creator shortlist ready to go

now

Reply to the top pricing-objection thread1.2K impressions and climbing — a quick public answer caps it

2h left

Changed overnight

grouped, analyzed, and prioritized for you

0Alerts

0Actions

Next briefing tomorrow, 8:00 AM · weekly strategy every Sunday

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Instant alerts for high-priority changes

Daily AI briefing at 8am

Weekly strategy summary every Sunday

No manual research. No missed moves

Trusted by brands who move faster.

What's inside every briefing

Competitor website changes from the last 24 hours

New ads launched across Meta, TikTok, and YouTube

Creator mentions - yours and your competitors'

Brand sentiment shifts and emerging conversations

Keyword alerts triggered overnight across social and press

Campaign patterns and influencer activity spikes

Why 8am:

The briefing lands before your day starts - not during it. No dashboards to open. No tabs to check. Just one clear read on what moved while you were offline, what it means, and what to do next. Your whole team stays aligned without anyone having to look anything up.

What the AI writes:

Each section includes a one-line AI interpretation - not just what happened, but why it matters to your brand specifically. So you're not reading data. You're reading decisions.

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Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Built Differently

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Built Differently

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently

Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

The data and filters help narrow options fast and understand which influencers truly fit a brand.

Rachel Klein

Head of Design, Bexley Home

Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.

James Whitfield

Influencer Director, Harlow & Co.

New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.

Sofia Alvarez

CEO, Freachly

The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.

Olivia Rhye

Head of Design, Layers

New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.

Sarah Jenkins

VP Marketing, GlowUp Beauty

No more guessing. We now have a data-backed blueprint for every brief. It's the bridge from raw data to winning campaigns.

Sean M

Influencer Marketing Coordinator

New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."

Elena Rodriguez

Creative Strategy Lead

By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.

Olivia Rhye

Head of Design, Layers

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.

Maya Netler

Influencer Director, Argania

New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.

Ido S

CEO, Freachly

Olivia Rhye

Head of Design, Layers

New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.

Sean M

Influencer Marketing Coordinator

Sarah Jenkins

VP Marketing, GlowUp

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