Market Research

Research that moves at the speed of culture.

Stop waiting for quarterly reports. NewIntel gives insights teams real-time consumer intelligence, trend forecasting, and competitive benchmarking - powered by 2T+ conversations across every major platform.

Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
The  
Problem

Traditional research takes weeks and costs a fortune. By the time results land, the market has already moved.

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How New Intel Solves It

Real-time monitoring across Instagram, TikTok, YouTube, X, Reddit, Facebook, LinkedIn, news, blogs, forums, and reviews

AI sentiment classification (Positive / Neutral / Negative) with driver analysis

Share of Voice tracking vs. up to unlimited competitors

Automatic alerts when sentiment shifts or volume spikes unexpectedly

Who Uses This

Insights & analytics teams at CPG, beauty, and fashion brands

Market research agencies serving multiple clients

Product teams validating concepts pre-launch

Key Features Used

Consumer Intelligence (Monitoring & Insights)

Trend & Theme Discovery
Competitor Analysis & Benchmarking
Industry Benchmarks

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Built Differently

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Built Differently

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
What It Does

Instead of vague "Market Research" buckets, New Intel is structured around concrete workflows with clear inputs and outputs:

01

Monitors brand names, product names, campaign tags, and keywords across Instagram, TikTok, YouTube, Facebook

02

Classifies sentiment (Positive / Negative / Neutral) with AI

03

Measures Share of Voice vs. key competitors

04

Surfaces key drivers of negative sentiment (complaints, packaging, pricing, service)

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Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).