Brand Monitoring & Sentiment Analysis

See every mention.
Understand every mood.

Track brand and product mentions across social platforms, measure sentiment and Share of Voice, and uncover the real reasons people love - or hate - your brand.

Brand Intelligence
Generate weekly summary
Sentiment
Themes
Momentum

Brand health · Strong

LIVE
Tracking
Nike
Positive 0%
Neutral 0%
Negative 0%
AI read: Sentiment is broad but shallow — high visibility, low conviction. Positive momentum is led by color-drop excitement, not product performance.
Total mentions 0K ▲ 12% WoW
Positive share 0% ▲ 4 pts
Earned media value $0M Still rising
AI weekly summary ready Sentiment up 4 points, driven by product drops. Watch rising pricing objections.
Rising themes
12 themes · last 24h
Color drops3.1K mentions · mostly positive
+38%
Store expansion1.4K mentions · neutral-leaning
+21%
Pricing objections820 mentions · negative
−9%
Signal strength
Purchase intent0%
Praise & advocacy0%
Objections0%
Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
What It Does

Instead of vague "Market Research" buckets, New Intel is structured around concrete workflows with clear inputs and outputs:

01

Monitors brand names, product names,
campaign tags, and keywords across
Instagram, TikTok, YouTube, Facebook

02

Classifies sentiment (Positive / Negative / Neutral) with AI

03

Measures Share of Voice vs. key competitors

04

Surfaces key drivers of negative sentiment (complaints, packaging, pricing, service)

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Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Influencer Watch List
All
Instagram
TikTok
YouTube
Add creator
Live activity LIVE Captured in the last hour
@maya.movesInstagram Story · 2h
Saved
Featured a competitor product in her latest haul.
12.4K 1.9K 3.1% ER
@alexfitdailyTikTok Reel · 4h
Morning routine with a new product placement.
48.1K 6.2K 7.4% ER
Latest posts 18 today
@wellnessbylivInstagram Story · competitor tag · 12m ago
1.5M
@runwithnoahTikTok Reel · brand mention · 40m ago
910K
@grwm.jennaInstagram Reel · going viral · 1h ago
730K
@coachdanielYouTube post · gym routine · 2h ago
620K
Watch list
Maya Moves@maya.moves · Instagram
840K
Alex Fit@alexfitdaily · TikTok
1.2M
Liv Wellness@wellnessbyliv · Instagram
1.5M
Coach Daniel@coachdaniel · YouTube
620K
Noah Run@runwithnoah · TikTok
910K
0Posts today
0Stories saved
0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Campaign Generator
Draft
Scheduled
Generate campaign

Campaign generated

READY
Campaign · Quiet Luxury Spring · built from your top insight in one click
Creators shortlisted0
Estimated reach0M
Suggested budget$0K
Everything prepared for you
TikTok Reel 3-part styling series Understated luxury 15–20s clips
BriefWritten
CreatorsShortlisted
ContentDrafted
LaunchReady
24 creators, briefed and readyApprove to push the full campaign live
Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp