Brand Monitoring & Sentiment Analysis

See every mention.
Understand every mood.

Track brand and product mentions across social platforms, measure sentiment and Share of Voice, and uncover the real reasons people love - or hate - your brand.

Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
What It Does

Instead of vague "Market Research" buckets, New Intel is structured around concrete workflows with clear inputs and outputs:

01

Monitors brand names, product names,
campaign tags, and keywords across
Instagram, TikTok, YouTube, Facebook

02

Classifies sentiment (Positive / Negative / Neutral) with AI

03

Measures Share of Voice vs. key competitors

04

Surfaces key drivers of negative sentiment (complaints, packaging, pricing, service)

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Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Built Differently

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Built Differently

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

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