Opportunity & Crisis Detection

Know when to react & when to jump in.

NewIntel alerts you to spikes in negative sentiment, sudden conversation surges, and emerging opportunities - with clear context and suggested actions.

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Crisis Management
Live threats
Trend
Response

Threat detected

ELEVATED
Threat levelElevated
High-severity safety0needs review
Crisis signals0last hour
Negative spike+0%vs 24h avg
Suggested crisis response readyAddress the safety and pricing signals within 24 hours.
Live threat feedLIVE
@glow.reviewHIGH

“Broke out after using it” — adverse-reaction claim spreading.

@budget.babeHIGH

Pricing backlash, negative mentions up 34% in an hour.

@honest.fitsMED

Repeated “pilling after one wash” posts forming a pattern.

Impact by signal
Reach at risk0%
Spread velocity0%
Cross-platform0%
Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
Why Velocity Scoring  Matters

By the time a trend appears in your competitor's campaign, it's already peaking. New Intel shows you trend momentum in real time

01

Alert Types:

  • Crisis Detection: Unusual increases in negative sentiment or brand mentions
  • Volume Spikes: Sudden conversation bursts around your brand, product, or category
  • Opportunity Spotting: Early-stage trends and under-utilized creators where you can move first

02

Outputs:

  • Real-time alerts via email/Slack
  • Flagged opportunities with example content and creator suggestions
  • Flagged opportunities with example content and creator suggestions
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Listen
Predict
Execute

Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Influencer Watch List
All
Instagram
TikTok
YouTube
Add creator
Live activity LIVE Captured in the last hour
@maya.movesInstagram Story · 2h
Saved
Featured a competitor product in her latest haul.
12.4K 1.9K 3.1% ER
@alexfitdailyTikTok Reel · 4h
Morning routine with a new product placement.
48.1K 6.2K 7.4% ER
Latest posts 18 today
@wellnessbylivInstagram Story · competitor tag · 12m ago
1.5M
@runwithnoahTikTok Reel · brand mention · 40m ago
910K
@grwm.jennaInstagram Reel · going viral · 1h ago
730K
@coachdanielYouTube post · gym routine · 2h ago
620K
Watch list
Search creators
Maya Moves@maya.moves · Instagram
840K
Alex Fit@alexfitdaily · TikTok
1.2M
Liv Wellness@wellnessbyliv · Instagram
1.5M
Coach Daniel@coachdaniel · YouTube
620K
Noah Run@runwithnoah · TikTok
910K
0Posts today
0Stories saved
0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Campaign Generator
Draft
Scheduled
Generate campaign

Campaign generated

READY
Campaign · Quiet Luxury Spring · built from your top insight in one click
Creators shortlisted0
Estimated reach0M
Suggested budget$0K
Everything prepared for you
TikTok Reel 3-part styling series Understated luxury 15–20s clips
BriefWritten
CreatorsShortlisted
ContentDrafted
LaunchReady
24 creators, briefed and readyApprove to push the full campaign live
Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

The data and filters help narrow options fast and understand which influencers truly fit a brand.
Rachel Klein
Head of Design, Bexley Home
Our competitor launched a price promotion on a Tuesday.
‍
We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.
‍
Before this tool we would have found out from a customer complaint the following week.
James Whitfield
Influencer Director, Harlow & Co.
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Sofia Alvarez
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel has transformed our influencer discovery and management into a seamless, high-speed process.

This efficiency is amplified by their world-class support team, which remains deeply committed to our brand’s growth.
Sarah Jenkins
VP Marketing, GlowUp Beauty
No more guessing. We now have a data-backed blueprint for every brief. It's the bridge from raw data to winning campaigns.
Sean M
Influencer Marketing Coordinator
New Intel has fundamentally streamlined our entire workflow for discovering and managing influencers, replacing manual efforts with data-driven precision.

This powerful automation is backed by a world-class team that is consistently responsive and deeply committed to our brand's long-term success."
Elena Rodriguez
Creative Strategy Lead
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Olivia Rhye
Head of Design, Layers
Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp
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