Trend & Theme Discovery

Detect the pulse of your market - before trends hit everyone's feed.

New Intel scans billions of conversations to surface rising trends, viral sounds, and emerging formats - with real-time velocity scoring so you know exactly when to act.

Trend Discovery
Rising
Peaking
Cooling
Export
0momentum
TOP RISING TREND
Quiet luxury
Fashion · 4.2K posts · +42% WoW
Enter earlyProjected peak in ~9 days
Rising nowranked by momentum
01
Mob wifeFashion · 4.2K posts
88
Enter early
+42%
02
Loud budgetingLifestyle · 2.8K posts
81
Enter early
+55%
03
Eclectic grandpaFashion · 1.9K posts
76
Enter early
+37%
04
Dopamine dressingFashion · 9.1K posts
72
Scale at peak
+18%
05
Tomato girlLifestyle · 7.3K posts
69
Scale at peak
+14%
06
Coastal grandmaFashion · 12.4K posts
34
Skip
-11%
Instant alerts for high-priority changes
Daily AI briefing at 8am
Weekly strategy summary every Sunday
No manual research. No missed moves
Trusted by brands who move faster.
Why Velocity Scoring  Matters

By the time a trend appears in your competitor's campaign, it's already peaking. New Intel shows you trend momentum in real time

01

8–10 Score (Early Rise):
Low saturation, high velocity - to own it

02

5–7 Score (Peak):
Maximum visibility but competitive — act fast

03

2–4 Score (Decline):
Momentum fading — avoid or pivot

04

0–1 Score (Saturated):
Fully saturated - skip

Example: Beauty brand detects "bold lip" trend at momentum score 8.1. Activates 15 creators before trend peaks. Campaign hits 12M views with 4.2% engagement vs. 1.8% category average.

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Creator Native

Built on IMAI's 400M creator database, so you see not just what people say but who is driving the conversation.

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Influencer Watch List
All
Instagram
TikTok
YouTube
Add creator
Live activity LIVE Captured in the last hour
@maya.movesInstagram Story · 2h
Saved
Featured a competitor product in her latest haul.
12.4K 1.9K 3.1% ER
@alexfitdailyTikTok Reel · 4h
Morning routine with a new product placement.
48.1K 6.2K 7.4% ER
Latest posts 18 today
@wellnessbylivInstagram Story · competitor tag · 12m ago
1.5M
@runwithnoahTikTok Reel · brand mention · 40m ago
910K
@grwm.jennaInstagram Reel · going viral · 1h ago
730K
@coachdanielYouTube post · gym routine · 2h ago
620K
Watch list
Maya Moves@maya.moves · Instagram
840K
Alex Fit@alexfitdaily · TikTok
1.2M
Liv Wellness@wellnessbyliv · Instagram
1.5M
Coach Daniel@coachdaniel · YouTube
620K
Noah Run@runwithnoah · TikTok
910K
0Posts today
0Stories saved
0Brand mentions

Action-First

For every insight, New Intel offers suggested next steps, potential creators, and sample briefs - not just another chart.

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Campaign Generator
Draft
Scheduled
Generate campaign

Campaign generated

READY
Campaign · Quiet Luxury Spring · built from your top insight in one click
Creators shortlisted0
Estimated reach0M
Suggested budget$0K
Everything prepared for you
TikTok Reel 3-part styling series Understated luxury 15–20s clips
BriefWritten
CreatorsShortlisted
ContentDrafted
LaunchReady
24 creators, briefed and readyApprove to push the full campaign live
Launch in IMAI

Fast to Value

Live in minutes with self-serve topics and dashboards; scale later with enterprise controls.

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Built Differently
Trusted by brands who don't like surprises.

Built on IMAI's infrastructure - A Stagwell Company
(NASDAQ: STGW).

Our competitor launched a price promotion on a Tuesday.We saw it in our New Intel briefing Wednesday morning, had a counter-offer live by Thursday.Before this tool we would have found out from a customer complaint the following week.
Maya Netler
Influencer Director, Argania
New Intel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.
Ido S
CEO, Freachly
The platform provides a sophisticated yet simple way to manage our creator relationships at scale. It’s a powerful tool backed by a genuinely invested team that treats our business goals as their own.
Olivia Rhye
Head of Design, Layers
New Intel's search tools helped us narrow options quickly, with helpful guidance when we needed support.
Sean M
Influencer Marketing Coordinator
By automating the complexities of influencer workflows, New Intel allows us to focus on strategy rather than logistics. Their proactive and responsive team ensures we always have the expert guidance needed to succeed.
Sarah Jenkins
VP Marketing, GlowUp